Freitag - "Sounds durable, looks awesome!"
Freitag was created in 1993 by two brothers, Markus and Daniel Freitag. Both are mutually representatives and designers, founders and owners of the company.
The brand was conceived because of a personal need for the citizens of Zurich fluently use bicycles for transportation and needed a bag that was functional and water resistant.
The brothers were inspired by the colorful traffic by trucks passing daily through the apartment.
The idea behind the whole project base was doing something useful from recycled material, such as seat belts, airbags used inner tubes biciletas trucks and tarps.
The recycling assigns a unique character on every Freitag products.
The concept of the company is focused on three keywors, functionality, longevity and sustainability.
Are these ethical values that prevented the growth of ecological awareness and Freitag led to success.
The concept is Freitag, "Sounds durable, looks awesome!"
The aim of this work was to create an animation that represents the work and the concept involving the company, and an application for the same.
Given that before it was necessary to make a benchmark to know the company and what are the qualities that make it different from other companies, or leading competitors.
The brand was conceived because of a personal need for the citizens of Zurich fluently use bicycles for transportation and needed a bag that was functional and water resistant.
The brothers were inspired by the colorful traffic by trucks passing daily through the apartment.
The idea behind the whole project base was doing something useful from recycled material, such as seat belts, airbags used inner tubes biciletas trucks and tarps.
The recycling assigns a unique character on every Freitag products.
The concept of the company is focused on three keywors, functionality, longevity and sustainability.
Are these ethical values that prevented the growth of ecological awareness and Freitag led to success.
The concept is Freitag, "Sounds durable, looks awesome!"
The aim of this work was to create an animation that represents the work and the concept involving the company, and an application for the same.
Given that before it was necessary to make a benchmark to know the company and what are the qualities that make it different from other companies, or leading competitors.
It was a school project done in 2012 at University of Beira Interior, Covilhã, Portugal.
Software used:
Adobe Illustrator, Adobe Flash
Adobe Illustrator, Adobe Flash
The official page of Freitag:
The application for Freitag:
